Google Advertising Tools: Cashing in with Adsense, Adwords, and the Google APIs

When it comes to advertising on the web, you just can't argue with the numbers. A $7 billion market today is expected to grow to $18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal numbers are due largely to Google, which has changed the way the world publishes content - and advertises.

Google Advertising Tools from O'Reilly examines the business and technology behind making money with content and advertising on the web. This focused, easy-to-read guide shows you how to use Google's advertising services to make it happen. You'll find all the background information you need to work with Google AdSense, which automatically delivers text and image ads that are precisely targeted to your site, and Google AdWords, which lets you generate text ads that accompany specific search term results.

This book has specific and detailed sections on:

Turning your web site into a profit center with AdSense
Making sense of AdSense metrics
Driving traffic to your site
Optimizing sites for search engine placement
Working with AdWords campaigns, auctions, and reports
Managing campaigns dynamically using the AdWords APIs

Once you've read all four parts, you'll have a comprehensive picture of how advertising works on the web and how you can use the Google advertising programs to your advantage.

Customer Reviews:

Useful Information
While I found the book useful and inspiring, the author did bounce all over the place and made some strange comments. He even devoted an entire chapter to marketing adult sites, which I thought was a bit strange. Davis wrote at all levels conceptually, theoretically and tactically - which is good. Overall, it's a useful book with good information.
--2006-12-05

Good information, lack of statistics
Overall, this book offered a comprehensive review of the online advertisement options including Amazon associates program, google adsense, adwords and other ads aggregators etc. The author also touched the dos and donts on search optimization. The material covered is targeting business audience and IT professionals; however, it is not really heavy on technical implementation and therefore can be easily digested by average business readers. One small complaint, if more statistics and success stories can be included, this book will be more appealing.
--2006-11-09

Good book that covers more than just Adsense
This is a fairly good book that covers more than just adsense.

Competing revenue programs like adbrite and the Amazon associates programs are also dicussed.
Even adult websites are covered with tips on how to generate money from them.

It also covers Search Engine optimization and submission.

It was an easy read with good tips that should come in useful.
--2006-11-07

Essential For People Who Want To Make Money With Google
'Google Advertising Tools: Cashing in with Adsense, Adwords, and the Google APIs' by Harold Davis is one of those specialty books that is absolutely a must have for anyone that wants to succeed with advertising on Google. Teaching you the ins and outs of how to use the behemoth marketing tools AdSense and AdWords, this book will instantly start producing results if you stick to what this says and learn to make ads that are not only seen, but seen OFTEN. 300+ pages of advertising yum yums will get more people to pull over and take a look at your web site, and you will better understand the metrics behind what kinds of advertising works and what DOESN'T.

If you advertise with Google or want to in the near future, you owe it to yourself to pick up this book and start following the advice it lays out IMMEDIATELY. You will NOT be disappointed!!

***** HIGHLY RECOMMENDED
--2006-09-20

Though not groundbreaking, a comprehensive and current reference on marketing your site through Google
Harold Davis has not necessarily broken new ground with his "Google Advertising Tools" book. Yet, he's managed to put together a volume that summarizes effectively the basics of SEO and how to structure your site to maximize return on investment as a lead into Google Advertising at large. Starting with Google AdSense (placing Google Ads in your site), he works his way into AdWords (buying pay-per-click keyword-based ads) to wrap the book up with a detail discussion about the APIs offered by Google if developing tools to maximize your overall use of Google's interface and options is up your alley.

If you are new to the field of SEO, this is a nice introduction. If you are experienced with the ins and outs of pay-per-click campaigns or optimizing your site for Search Engines to crawl through it, you are still bound to find a few new useful elements. In any case, I highly recommend it as a comprehensive and current reference on marketing your site through Google.
--2006-08-28

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